THE WEDDING EXPO

Below the line marketing platforms such as exhibitions, promotions and brand activations have become the lead generating tool of the past 15 years.

Every year, millions of people make New Year’s resolutions in the hope of making a positive change.

Recent figures have put the global wedding industry at a whopping US$300bn!

What generally happens when times are tough is that you cut or reduce your marketing budgets.

In a recent newsletter: “The exhibition industry is in trouble. Our customers are asking why they should exhibit/visit expo’s at all."

Recently on a British Airways flight from Joburg to Durbs, I picked up their inflight magazine High Life.