THE WEDDING EXPO

In an opinion piece written yesterday in Fin24 by Solly Moeng and Glenton De Kock, “Can business events and exhibitions help revive SA’s economy?”, they bring to the surface the very frustration that we are all feeling at the moment.

The event and exhibition industry has and is, facing massive disruption due to Covid-19.

Below the line marketing platforms such as exhibitions, promotions and brand activations have become the lead generating tool of the past 15 years.

Every year, millions of people make New Year’s resolutions in the hope of making a positive change.

Recent figures have put the global wedding industry at a whopping US$300bn!

What generally happens when times are tough is that you cut or reduce your marketing budgets.