Reviving SA's economy through events and exhibitions

In an opinion piece written yesterday in Fin24 by Solly Moeng and Glenton De Kock, “Can business events and exhibitions help revive SA’s economy?”, they bring to the surface the very frustration that we are all feeling at the moment.

Can events revive SA economy main

Being involved in an industry that is worth billions of Rands, and with our latest research (click here for The "South African Wedding Industry Report 2020") into the wedding industry showing figures around R25bn annually, it really is time that we are allowed to get back to work!

Events and Exhibitions – roots for growth in the economy

This is the analogy used in a UK Events industry article titled Long read: UK government must publicly recognise events industry: April 2020

“The economy is a forest, and each tree represents a specific industry, from automotive to aviation and from finance to pharma. Each tree is supported by roots: these roots are the events industry. The events industry does not exist to grow itself directly, it exists to grow other industries. Roots die without a tree; a tree cannot survive without its roots".

Can events revive SA economy 02

Providing hundreds of thousands of jobs

The greater industry is made up of exhibitions – consumer and b2b, events, conferences, incentives, meetings & weddings and the majority number of companies involved in one or more of these sectors are SMME’s. These SMME’s create employment within themselves and the very nature of their day to day activities provide hundreds of thousands of jobs in the related fields. Photographers, florists, stand builders, set stage and lighting, printing, security, cleaning – and the list goes on. In addition, it’s clear just how big an impact the wedding industry has on South Africa’s tourism industry … and therefore on the economy.

As Solly Moeng wrote: “The uniqueness of the business events and exhibitions sector lies in the fact that it serves vertical industries - with customers in all sectors - and is therefore well positioned to play a needed part in South Africa’s post Covid-19 economic recovery”.

Be poised for future growth

We are all very aware that the post Covid-19 exhibition and events industry will be subject to strict controls and new guidelines, but I believe that we all welcome the good that this will bring about.

Can events revive SA economy 01

We can only hope that it will be “business as usual” in the not too distant future, for those of us involved in the wedding industry. The Wedding Expo really looks forward to hosting our March 2021 expo and to assisting this industry in getting back into fighting form for all the weddings planned in the next few years.

Read the original article on Fin24 by Solly Moeng and Glenton De Kock

 

Take care and be strong.

Amanda Cunningham
Managing Director
The Wedding Expo

twebookyourstandbanner3_5

HAVE YOU BOOKED YOUR STAND YET?

Be part of The Wedding Expo at the Sandton Convention Centre and expose your brand to over 3000 buying brides. Don’t miss out on booking your stand at the best event to market your business.

your business

Reviving SA’s economy through events and exhibitions

In an opinion piece written yesterday in Fin24 by Solly Moeng and Glenton De Kock, “Can business events and exhibitions help revive SA’s economy?”, they bring to the surface the very frustration that we are all feeling at the moment.
Read More

Exhibitions in time of Covid-19

The event and exhibition industry has and is, facing massive disruption due to Covid-19.
Read More
10 Tips for lead generation

The best lead generating tool for the past 15 years!

Below the line marketing platforms such as exhibitions, promotions and brand activations have become the lead generating tool of the past 15 years.
Read More

in the spotlight

in the spotlight – alfred adriaan

in the spotlight - alfred adriaan Alfred Adriaan is a well-rounded, hilariously funny and relatable comedian with his ...
Read More

in the spotlight – christina holt

in the spotlight - christina holt Christina Holt has unrivalled talent within the wedding industry and she is ...
Read More

in the spotlight – joeline botha

in the spotlight - joeline botha Joelene Botha is the owner and creative director of award-winning Durban based ...
Read More

old mutual

Which business entity is best for tax

Which business entity is best for tax Getting a new business venture off the ground is an equally ...
Read More

Understanding Tax Implications on Marriage

Understanding tax implications on marriage A few things worth knowing about tax before tying the knot. One thing ...
Read More

Needs vs Wants

Needs vs wants What's the difference and how to save for both. The heart wants what it wants ...
Read More

HAVE YOU BOOKED YOUR STAND YET?

Be part of The Wedding Expo 2020 at the Sandton Convention Centre
and expose your brand to over 3000 buying brides. With only nine weeks left
until the March show, don’t miss out on booking your stand at the best event
to market your business.

twebookyourstandbanner3_5