Online exhibitions are the new norm!

For the majority of 2021, virtual events will be the go-to event format, regardless of the success of the vaccine.

2020 redefined the event industry forever. Large scale events may well be a thing of the past, (for now anyway), but that has allowed for an exciting dawn to emerge. Small, intimate experiences with a strong emphasis on personalisation are making their mark across the globe. Wide open spaces offering amazing scenery will become a reliable option for outdoor events – and luckily in South Africa we have an abundance of both!

The rapid shift to virtual events has revolutionised the way event organisers will operate in the future. Many industries have already discovered the benefits of virtual exhibitions - from the potential of bigger and international audiences, invaluable data and lower costs.

“A man who stops advertising to save money, is like a man who stops a clock to save time”.
“A man who stops advertising to save money, is like a man who stops a clock to save time”.

Larger Audiences

With a virtual platform, you are able to connect with an audience from anywhere in the world. Espousal Online is conceptualised around the nine provinces in South Africa, but that does not mean that we will not attract an audience from outside of our borders. In fact, we have had several requests from our neighbouring countries to be part of this exciting platform and our international speaker line-up, will ensure that the Espousal Online brand is promoted to a global audience.

 

Lower Costs

You’re saving on everything from printed promotional items, travel expenses, accommodation, set up and break down expenses, stand décor, staffing costs, entertainment and out-of-offices expenses. It’s a win/win!

 

Invaluable Data

This is a massive advantage to online exhibitions. With Espousal Online, you will know when someone enters your booth, how long they spend there, which promotional material they click on, download and save to their own “expo bag”. You can exchange business cards with all the contact information required, leave you a chat message or even better – LIVE VIDEO CHAT with you. With this lead generation tool at your fingertips, it should essentially lead to a higher rate of conversions.

 

Ensuring the Human Connection

Nothing can beat an on-ground event when it comes to human interaction, however, with the right virtual platform, there are many innovative ways to engage with your audience. As already mentioned, Espousal Online allows you to video chat from your stand with a potential buyer. In addition, you can use podcasts, test messaging, polls, an event chat room in the networking lounge or connect with audiences though any of the live workshop sessions.

So, be part of something BIG, innovative and exciting. Allow the state-of-the-art 3D digital platform of Espousal Online to connect you with brides and grooms planning their weddings and craving interaction with the wedding industry in South Africa.

Interested in a demo of our all-new digital platform?

Made your decision to exhibit?

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