The Wedding Expo^® has announced the successful registered trade marking of their brand name underpinning the success and distinctiveness of the brand.

Amanda  Cunningham owner and director of The Wedding Expo^® explains that this has been a long time in the making and marks a new way forward for the leading bridal show in South Africa.

“The bridal industry has been growing over the last few years and the show which I started nine years ago is now a trusted brand associated with high quality exhibitors, a platform where a company can safely showcase their products and services and one where the bride-to-be knows that she can find everything she is looking for under one roof,” says Cunningham.

It has been a long but necessary process to ensure that small bridal shows around the country cannot be confused with the brand created nine years and 16 successfully hosted exhibitions ago.  The Wedding Expo^® which started with one show per year, expanded in 2005 to two shows in Gauteng and has grown into a sort after bridal show which is trusted by exhibitors and brides-to-be alike and now boasts three shows – two in Gauteng and one in Cape Town.

The registered trade marking of the brand name comes at a time when the group of companies within the main brand grows now including a publishing house for Wedding Inspirations magazine and a website which provides a platform for companies in the bridal industry to advertise their own brands.

“I love the bridal industry and the exhibition industry – The Wedding Expo^® is a fantastic partnership of the two. I look forward to unraveling any confusion created by a hitherto generic term now that we have successfully trade marked the brand. I see a new era for the industry and The Wedding Expo^®,” concludes Cunningham.

Date    : 4 and 5 September 2010

Venue  : Coca-Cola dome, Northgate, Johannesburg

Cost  : R80.00 per person including your copy of Wedding Inspirations magazine

Hours  : 09:00 to 17:00

Fashion shows  : 11:00 local designer couture

12:00 imported and retail gowns

14:00 local designer couture

15:00 imported and retail gowns

Bridal workshops : R375.00 per person on Sunday 5 September

Includes: entrance to show, workshop, goodie bag, catering, VIP seats to the fashion spectacular and spot prizes! Email Janet on janet@wedding-expo.co.za to book or for more information.