THE WEDDING EXPO

Old Mutual

Sibaya Sun Park
3 & 4 Aug 2019

Sibaya Sun Park
3 & 4 Aug 2019

Sibaya Sun Park
3 & 4 Aug 2019

Sibaya Sun Park
3 & 4 Aug 2019

Sibaya Sun Park
3 & 4 Aug 2019

GROOM's PASSPORT
FUN FEATURE FOR THE MEN
TO ENJOY A COMPLIMENTARY CRAFT BEER

would you like to exhibit?

cheat sheet for exhibition success

You’ve made the decision to market your business face-to-face to thousands of brides and grooms for the weekend at The Wedding Expo. Here are the essential Do’s and Don’ts that can determine a successful event experience.

dos-and-donts

DO'S

  • Do ensure your stand is FABULOUS; make a brand impact – it takes less than four seconds to attract your audience’s attention. It goes without saying that the best stand design will determine the success of the event. Use inspiring props and decor, offer visitors an interactive experience - whether it’s tasting bubbles or wedding cakes, or demonstrating hair and make-up trends.
  • Do smile, be open and welcoming; brides (and their mothers) will be naturally attracted to your enthusiasm, warmth and energy. Make eye contact with them and don’t wait for them to come to you - say hello and invite them into your stand.
  • Do make yourself visible on your stand; don’t hide away in the corner with your arms crossed or sit behind a table that creates a “don’t come near me” vibe. Stand in front and meet as many potential clients as possible.
  • Do make sure that you have the right staff working on your stand; this can be the “kiss of death” at any exhibition. If your staff don’t know your services, products and prices, and are unable to speak at ease to potential customers – you’re likely to lose them.
  • Do promote any specials, competitions and giveaways; all three will attract brides and grooms to find out more about you, and you’ll create an instant database of names from the competition entries. Hand out business cards and discount coupons for online or early-bird bookings.
  • Do use social media tools throughout the exhibition (pre, during and post) to advertise that you’ll be there; Facebook, Instagram, Pinterest and Twitter are the most popular and effective ways to let your audience know about the expo. Share videos and posts, show activities and live events taking place at the exhibition and remember to tag all the relevant people for more organic reach.
  • Do collect data; lead generation is ultimately why you’re are participating. The Wedding Expo is renowned for its excellent lead generation tool called Necta. Click here for more details.
  • Meet and make contact with all the other exhibitors; this is an excellent platform for industry networking and you may form a partnership or collaboration with other companies. If nothing else, it’s a great way to be social!
  • Enjoy yourself; exhibitions can be extremely tiring so ensure that you are able to take a few short breaks during the show.

 

DON'T'S

  • Don’t forget, this is all about lead generation; download Necta today.
  • Don’t arrive late or leave early; brides are early birds at exhibitions and with no one on your stand to welcome them, it leaves the door wide open for your competitors to lure them onto their stands.
  • Don’t dismantle your stand on the last day before the official closing time; it’s disrespectful to your fellow exhibitors and to the brides and grooms that have paid to come. It really gives them a clear message of “I don’t care about you”.
  • Don’t eat at your stand; there is nothing more unappealing that trying to get information from a sales person with a mouth full of food. Take a short lunch break (in the Do’s list!).
  • Don’t ambush potential customers; you’re trying to build a relationship and not scare the living daylights out of a bridal couple.
  • Don’t waste time trying to win over a bride who is clearly not interested from the outset; there are thousands of brides and grooms that come through a bridal exhibition and you only have a limited number of hours in which to make contact with as many of them as possible. Move on!
  • Don’t ever discuss your competitors in a negative manner or criticise their stands; not only do you risk losing your credibility and a potential client, but it’s far more effective to focus on your own strengths and attributes.
  • Don’t forget to have fun and follow up your leads. IMMEDIATELY.

 

your business

budgeting blues – have you costed your exhibition participation correctly?

You’ve done your research, allocated your marketing spend to the right channels and now the planning begins.
Read More

5 big marketing ideas for small businesses

The world today is “constantly connected”. 24/7 we are bombarded with a wide range of digital marketing strategies offering cost-effective ways to reach target audiences. But what is the answer if you are a small business with a limited budget?
Read More

cheat sheet for exhibition success

Here are the essential Do’s and Don’ts that can determine a successful Wedding Expo event experience.
Read More

in the spotlight

in the spotlight – joeline botha

in the spotlight - joeline botha Joelene Botha is the owner and creative director of award-winning Durban based ...
Read More

in the spotlight – raynhardt helberg

in the spotlight - raynhardt helberg Raynhardt Helberg is a professional DJ, aspiring chef, adventure junkie and the ...
Read More

in the spotlight – didi waleng

in the spotlight - didi waleng This dynamic woman is a wife, a mother, a sister, an aunt, ...
Read More

old mutual

affordable sa honeymoons

affordable sa honeymoons Why not explore majestic South Africa for your honeymoon? The rand may have weakened but ...
Read More

5 tips to keep your marriage money bickering proof

5 tips to keep your marriage money bickering proof Nothing puts a damper on a relationship quite like ...
Read More

spotlight on financial planning

spotlight on financial planning Just as you should go to your doctor for an annual routine health check, ...
Read More